October was intense: 17 iterations in 27 days.
We increased the seeded number of users to 70 (+16). We started to see a drop (-10%) in the number of daily active users so we decided to circle back with them and understand their problems. I think that in a nutshell, people are asking us for 1) a simpler and more consistent user interface, 2) more co-reading capabilities and 3) richer support for non-text feed types (images, video, activity stream etc…).
This month was a confirmation that this is going to be a long marathon with rough fights along the way, so we decided to equip everyone with a 17″ high definition MacBook Pro: if we are going to fight, we want to do it with style!
November is going to be an important month for us: We are going to continue to polish and if everything goes well introduce two important new features. Stay tuned.
As always, thank you to all the preview users who invest the time to kick the tires and provide us feedback!