I needed a break from coding this afternoon so I went to a conference organized by the Stanford d.school around infectious engagement. 4 speakers brought 4 different perspectives on what it takes to influence people and promote change of behavior. There was a couple of cameras in the room so you should be able to see the entire content online soon.
Here are my top 3 take-aways:
1) Stories are what capture peoples attention and spread. To go viral, you need a good story.
2) The anatomy of a good story is a hot cause and a cool solution.
3) Change is more likely to happen when you approach the problem from multiple angles (value, skills/education, social pressure, rewards, emotions, etc.)
It was a very good break!