feedly.com/the story

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DevHD was founded in Nov 2006 with the belief that cloud services, RSS+microformats, OpenID+social connectivity provide the foundation for new class of applications – aka mash-ups – which will transform the way people consume and share information. New because mash-ups dramatically reduce the cost and complexity of integrating content and services from multiple providers. New because more real-time. New because inherently collaborative.

To validate that belief, we decided to focus on two projects, streets and feedly. feedly is an attempt to use everything which is good in cloud service, RSS and social connectivity to create a more social and magazine-like start experience. Think MyYahoo meets Digg meets Wired. Streets is a more generic mash-up framework which tries to isolate and encapsulates things that are needed to build feedly but are not specific to feedly.

With the help of a panel of 200 users, we have iterated seven times since the inception of the project…and we expect many more iterations to come. If you are interested in learning more about the path we have taken and the lessons we learned, we invite you to read our blog.

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Author: @feedly

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