During the Collaxa funding process, we got the chance to meet with Nico Nieremberg. Nico is an excellent architect and an experience entrepreneur from whom I learnt a lot – despite the little time I had the chance to spend with him.
One of the lessons learnt was to force yourself to step back and analyze in depth how you are different: take your team, get in a conference room with a white board and create a list of all the differences you can think off between you and your competition. Once you have the list, determine which ones are measurable, which ones are defensible and which ones are creating the most value to your customers.
Every time we go through this exercise, it helps us get all on the same page and have a clearer picture of where we want to spend our time. Simple exercise but very useful.