Design Empathy

Super interview of the founder of IDEO about design empathy. This is another viewpoint on the benefits of being obsessed about who your customers are and how they use your product.

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3 thoughts on “Design Empathy”

  1. Its like you read my mind! You seem to know a lot about this, like you wrote
    the book in it or something. I think that you could do with some pics to
    drive the message home a bit, but instead of that, this is wonderful blog.
    A fantastic read. I will definitely be back.

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