Smarter Sharing: Feedly connects with Buffer

It all started in summer of last year. We started to see an increasing number of users asking us to integrate buffer’s sharing features into feedly.

At first, we did not understand why: we already had good integration with twitter and facebook. With hindsight, it is obvious: feedly users tend to read their feedly once or twice  a day and love to share the best articles they find with their social networks to generate engagement and cultivate their digital persona. For users sharing a lot, the bursts end up overwhelming their followers.

In November 2012, we met with the buffer team and were seduced by their level of energy and their obsession with customer happiness. Enough that we decided to do a sprint and build a small prototype of what a feedly+buffer experience might look like.

Sharing an article using buffer
Sharing an article on both Twitter and LinkedIn using Feedly+Buffer

After a couple of days of usage, I was in love!

My buffer is configured with my Twitter account, my facebook account and my LinkedIn account. The configuration lives in the buffer cloud, allowing me to access my accounts from lots of different apps and lots of different devices.

In the mornings, when I read through my favorites sources in feedly, I can easily share the best articles to both Twitter and LinkedIn (I consider those two networks as isomorphic. They are both related to my passions and professional life and sharing content allows me to spark interesting conversations and build up karma).

I have scheduled buffer to deliver articles to Twitter and LinkedIn every hour. So even though I am reading and sharing all my articles at around 5:45am in the morning, they get spread through the day, resulting in much better engagement.

My buffer delivery schedule
My buffer delivery schedule

In December, we decided to take a couple of weeks and productize the prototype on both iOS and Chrome.

Working with the buffer team was awesome: I have rarely seen people with such a positive attitude and so focused on doing the right thing for the customer.

What we are announcing today, is the first step towards a long partnership: we have lots of great plans regarding adding more sharing options and making sharing more visual and impactful.

If you are curious on how to get started, here is a quick tutorial:

  1. Go to, create a free account and connect it with your social networks.
  2. Go to iTunes and make sure that you have the latest version of feedly for iOS.
  3. When you want to share an article on feedly for iOS (or feedly for Chrome), simply tap on the buffer icon, login, select the subset of networks you want to share with and that is it.
  4. Over time, try to think about what would be the ideal delivery schedule for your workflow and your audience. You might need to upgrade to the buffer awesome plan to get more flexibility. I did.

Go ahead. Give it a try. You won’t go back!

See Buffer’s post about the partnership.

Special thanks to Leo and Cyril for driving this project. Thanks to TNWAppAdvice, The Social Media Hat, Lifehack and MacLife for helping us spread the news.

Edwin // feedly co-founder and CEO

Author: @feedly

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61 thoughts on “Smarter Sharing: Feedly connects with Buffer”

      1. You actually rlaley surprised me Susan when you said that the salon didn’t offer online bookings, nor did they have any competition for this option. I suppose that’s the trap we fall into when we work in this space, you tend to forget that the vast amount of business owners are still learning about the capabilities that being online will give them.I hope you also told them to add that piece of information to their voicemail message too Jackie recently posted..

  1. Hi is that new? I have had access for a while now? Don’t get me wrong I welcome the integration and I hope you sort out some of the minor gremlins. (I’ve had some links sent to FB that didn’t work out properly – essentially coming up 404.)

    Absolutely love Feedly and Buffer so great combo guys, also makes perfect sense.

    1. We are working hard on upgrading the firefox and safari versions. We will hopefully have something by the end of the month, if not next month. -Edwin

  2. Is it possible to change the default message that Feedly creates when you click the buffer link? I find I always want to change it – e.g. remove the quote marks and the – good read, at the end – I only share things that are good to read, so no point in that message.


    1. We are a very small team and have not found the time to implement feedly for IE yet. May be later this year. Thanks for the suggestion. -Edwin

    1. Hi Claire,You are the only one to have done that regarding nerevs, I think we can all relate and done a similar thing You are definitely not wrong. Slow and steady and keeping it simple is the way to go and a benefit of doing it this way is you don’t get so stressed trying to do everything. Thanks for sharing your experience Claire and good luck with your book.

    1. Hi i just opened a new blog and im so happy i direvocsd this videos. Im defintly gonna use it the next few days. some of the tips i already done but most of them are so importent and i havnt think about them, especially the number of nastad comments. Do you know if there a tip that explain how to make your homepage looks better? i mean in my blog of the posts shown up in my homepage, and that pretty lame. barak recently posted..

  3. Hi there. First o all, thanks for this excellent program. It was what I was looking for. Generally I use to collect all data and forward what matters.
    I had check many other RSS feeders and magazines and I can say that Feedly is what fits better in my daily needs.
    Some enhancements that I suggest:
    (1) I am a Linkedin heavy user- The message when shared to linkedin came with just the link information. Is it possible to add, the title and the source of the information as well? It would be a dream if we could share with image ;)
    (2) Again, I am a linkedin heavy user and keep some notes at evernote to use in future business presentations. Is it possible to create a dynamic short cut for sharing, based on the last programs that you used to share ( I saw a program doing that, and were fabulous)? It would reduce from 3 touches to one.


  4. in Google reader i was able to email particular stories from reader to email lists that i belonged to. how do i do that in feedly?

    1. Hi Susan,The basic concept of spniosrshop and advertising is you need a lot of traffic before they are interested. Think of Facebook it has millions visiting everyday which advertisers are interested in. One thought is have you looked at any other alternatives to sponsors or advertising. Susan if you want to email me your questions, challenges, research I would be happy to look at it. As they say 2 heads can be better than one.

  5. Buffer sharing from the android app it’s a MUST now that I’ve migrated from Reader. Always can use a service as IFTTT, but it would be nicer to do it directly from the android app… Waiting for news!!

  6. i dont want to use that buffer thing how can i return to conventional facebook sharing?

    1. Thank you, Susan, for posting a rnlveaet article that most business players these days seem to forget. In my own viewpoint, I think that providing a specific answer to your client is the key to avoid having a misunderstanding. However, specific does not mean hurried. Having a smartly thought-out answer involves calculating the possibility of committing errors and other unexpected factors that may be encountered along the way.

  7. I was able to share feedly content to twitter via buffer but now I can rarely do that, instead when I try to share something to twitter another window is opened and the article title and the link (without being shortened) + via feedly appears;
    for ex: Hungarian Grand Prix, our views via @feedly
    what could be the problem? could it be fixed? I want the url to be shortened at least and the text without ‘via feedly’ if possible!!

    1. I very much agree that you need to have just a few areas of focus (2-3 max). As you said to many then it falls apart on you. For me the focus is simple, build trust, maitiann subscribers, maximize on the first two. There are a number of subtitles that fall under each item but they are simple enough to alway as the question. Does this activity support my areas of focus? If the answer is no, then I need to reconsider my actionsSusan Cooper recently posted..

  8. Feedly also has no capability to log out of buffer. Very annoying! I want to use a different account but it has logged me in just on my facebook and won’t let me log out so i can log in properly with my proper buffer account. If this isn’t remedied i’m going to have to use a new reader in spite of really liking feedly…

    1. Hi Susan,Thank you for sharing your igtnihss. With information coming from every direction, i believe it is crucial to be able to stand out.There are some great discussion here too. I agree with you about simplicity and slow and steady’. Consistently giving out value and let others engage with us through blog commenting are great ways to help us stand out. Be our authentic self is perhaps another way to stand out?Viola TamViola Tam recently posted..

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  12. Since the last feedly update, every time I try to put content on Buffer, I get a message saying that I don’t have any accounts associated with buffer. I have the buffer app installed on my iPhone and all accounts are connected and working. Is there a way to reconnect feedly and buffer?

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    to give a quick shout out and say I genuinely enjoy reading through your posts.
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