As part of the feedly web 24 and mobile 24.2 updates, we retired the feedly URL shortener. It felt like the right thing to do for users and makes us a better citizen of the Web.
It is the right thing to do for users, because people who receive those links in emails, SMSs and social media posts will be able to tell by looking at the URL where it leads and who created the content. It will also shave a few hundred milliseconds from the experience of loading the links (one fewer redirect).
By sharing the canonical URL, we also allow other apps and search engines to leverage metadata about the content being shared and offer a better, richer experience. We also empower users to more effectively promote their favorite voices.
All the existing links will continue to perform an HTTP redirect to make sure that no links are broken.
There would be no feedly without the power and openness of the Web. We are going to be more careful going forward to respect and re-enforce what makes the Web the incredible medium it is.