How feedly Changed My Career as an Art Curator

Adam James Butcher - Lines of Thought 1 (23VIVI Exculsive)

You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup 23VIVI.com, shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today.

My name is Ryan Cowdrey and I’m the Director of Curation at 23VIVI.com, an online marketplace that offers rare and limited edition digital art. For your enjoyment, I pose the question:

“With so much digital media content at one’s fingertips at all times, how does a creative individual discover the latest trends amongst all the noise out there?”

Being an art curator in the digital age requires strategic tools for effectively treading through the massive amount of content that we can access. Curators are relying more and more on internet sources to get content updates that they need on a daily basis. (Blouin ArtInfo, ArtNet News, Design Collector, Fubiz, BOMB Magazine, Colossal, to name a few.)

Not to mention that if you curate digital art exclusively, you are now relying solely on internet sources to get your art fix. The tools that one uses to augment their curation efforts will set them apart from the rest.

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How to use the web to spot trends

 

trendspotting2

Can you anticipate the next big trend in your industry before it’s too late to take advantage of it?

There is no silver bullet when it comes to spotting trends. Trends reveal themselves over time from a variety of places. Spotting a growing pattern means you must have your eye on multiple sources long enough to notice changes. This takes some intentionality, but it doesn’t have to tie up all of your time.

With the right tools, spotting trends in your industry can be a lot easier.

Learn more about Social Selling and feedly

Spotting Trends

As a blogger in the world of transformational travel, I follow like-minded bloggers online and develop personal relationships with other travelers who share my values. Why? Because these folks filter all the overwhelming noise and deliver me information that I actually care about.

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Storyful’s Art and Science of Real-Time Discovery

art and science of real-time discovery

Today, news and information comes at a furious pace. In the wake of it, it’s become an art and a science to monitor this deluge of information, to see when something is about to break, and to know if you can trust it.

Storyful has become a leading expert Real-time Discovery—that is, the lightning-fast-paced work of monitoring and verifying the real-time web. Their 200-person global team helps news organizations and brands stay on top of current events as they unfurl.

“We discover and verify the content from social media using our own technology and open source technology [editor’s note: including feedly!], monitoring the social web in real time,” explained Derek Bowler, Storyful senior journalist and special projects lead, who also helps lead the company’s internal work flows, processes, and tools.

Learn more about Social Selling and feedly

Storyful’s ability to work together across timezones and continents is central to the value that they create. They have global offices in Ireland, Hong Kong, Australia, and New York, and each team works together in real time. “Collaboration is at the core of Storyful,” said Bowler.

Organize what you are monitoring into feedly Collection.

Storyful creates a feedly Collection for every story they monitor like Decision 2016, funny videos, cat videos, ISIS, and more. It’s an easy way for them to follow multiple sources on the same topic in one place. And when they see a Collection updating with many new articles, it often means that a new story might be breaking.

Create a diverse mix of sources with your Collections

When Storyful creates a topic to monitor, they carefully hand pick sources that include as many known YouTube accounts from that particular location, Facebook feeds from active posters, key Twitter accounts, and any relevant sub-reddits. They ensure that they have at least one feed from each channel, often many more.

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Give your content distribution wings

Content distribution

Over the last few weeks, we have begun publishing a content marketers series to help content creators thrive. This week’s installment on content distribution applies to anyone looking to reach more people with what they create online.

If a tree falls in a forest and no one hears it, does it make a sound? If you create a piece of content, but no one reads it, does it exist?

Despite investing time, money, and sweat into creating the content, driving readers to your content can be just as difficult. Whether you are a content marketer, a blogger, or a big publisher, this has becoming increasingly difficult in an accelerating world of online content and biased social feeds. In our “State of Content Marketing” report, one in five marketers reported distribution as a top challenge.

So just how do you distribute content these days?

Get our State of Content Marketing report

We went to three companies with thriving content marketing strategies—Buffer, Help Scout, and InVision—and asked them about their distribution strategies.

Here are seven ways to distribute your content.

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